We were given the very specific challenge to create a stunt proving that Dark Horse wine tastes as good as a $20 bottle of wine for half the price. And to make sure it’s film-able, memorable, and affordable. The fact that we pulled this off was truly a miracle.

We came up with the idea to put our wine to the test in the place with the most expensive taste: Rodeo Drive in Beverly Hills. And to make it worse, we wanted to put fancy people on a mechanical bucking bronco and send them flying if their friend failed the taste test. Enter: a producer’s worse nightmare. Somehow we made it work and captured some amazing unscripted reactions declaring Dark Horse wine not only delicious, but better than most of the $20 bottles. Every taster was duped, and the clients were thrilled.