‘Second Act’ influencer campaign feat. the LG gram

When we were asked to dream up a campaign for the high tech, ultra-portable LG gram, we immediately thought of the people who inspire us the most: those in their second career act. We partnered with well known second-act influencers who needed a laptop that could keep up with their 24/7 hustle—from lawyers turned stylists, to art directors turned VFX wizards. We then turned this content into website assets for the LG gram site.